Kingsway Shines in APEX’s 2009 Australia Teenage Fashion Awards

The APEX Australia Teenage Fashion Awards first began in 1989, when the fashion event was started by APEX Australia. It ran throughout Western Australia for 16 years before it became a national annual event. AATFA is a unique opportunity for 13-19 year old students interested in the fashion or design industries to demonstrate their fashion design skill and flair through competition. AATFA gives students throughout Australia the invaluable opportunity to design, manufacture and model their own garments to public audiences and fashion industry judges. The first and second place winners from each category from each state final are flown across by APEX to compete on the national stage.

Following her great success at the State Finals of the Apex Australia Teenage Fashion Awards on Sunday 20 September, with her creative entry in the AATFA Fantasy section; Year 12 Jessica Choveaux went on to represent W. A. and Kingsway in the National APEX Fashion Awards. On Saturday 3 October, the gala evening was held at the impressive Badgery Pavilion at the Sydney Olympic Home Bush grounds. The fashion event featured amongst other things a singing debut from Demi Sorono from Australia’s smash hit series So You Think You Can Dance, guest appearances by pop singing diva Paulini and Esma Voloder Miss Teen Australia and fashion TV interviews by Aurora Community Channel.

A total of 13 teen designers featured in Jessica’s category, the popular Fantasy/Wearable Art which included entries from SA/NT, VIC, TAS, WA and Queensland. It is a unique fashion category which allows the design contestant’s imagination to run wild. Not only are the contestants encouraged to use their full creative talents, but they are not limited to the clothing becoming amazing wearable art.

The judges look for elements such as a creative use of materials, conceptual, innovative design of the garment, and the garment’s theme carried through to the creation of accessories. The competition standard for the Fantasy/Wearable Art section was outstanding and Jessica’s garment was no exception. Her amazing, conceptual dress and attention to design detail caught the eye of all three of the judges over her many interstate competitors. As a result, and Jessica was awarded National First Place!

Mrs Necia Drazevic
Head of the Arts